Fashion
Wednesday, 17 March 2010 08:03
Written by Rosemary Zhu

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Super model Mo Wandan talks about fashion week at her photo shoot.

Golden eye shadow, boyish thick eyebrows, a simple ponytail perfectly matched with golden leggings and punky, sky-high shoulder pads - that's how Urbanatomy found Mo when we sneaked into her shoot last Friday.

Once again, Wandan will serve as Shanghai Fashion Week (April 8 - 13) ambassador.  Many autumn and winter predictions were integrated into the shoot with renown Hongkongese photographer KK Fong. 

Why did you choose to become the ambassador of Shanghai Fashion Week again?
I am very excited to work with Shanghai Fashion Week again, especially in the year of World Expo. There will be over 70 million people come to visit the city and the fashion week is a great opportunity to warm up. It is an one in a life time exposure for Shanghai as well as for me.

How do you think about this year’s representative image?
It’s a sequel of last year. Last year, we used the models of symbolic buildings of Shanghai as the back ground, such as Shanghai World Financial Center, Oriental Pearl Tower, Jinmao Tower and etc. This time, we’re going change it into sketches of different pavilions as USA, UK, France, Italy and China. The first four are all famous for their international fashion week. It shows Shanghai’s ambition to emerge as the fifth fashion city in the world.

How is fashion related to the Expo?
Fashion helps to shape and promote a city in different ways. As the host of Expo, Shanghai is an internationalized city that represents the image of China. Chinese models are now showing up on international runways and Chinese designers are presenting the whole world their talented works. Within a few years, our stylists, makeup artists, photographers and fashion critics will also emerge globally.

You missed last year’s runway show. How about this time?
Well, I will next make the same mistake. I am attending the press conference on April 8 and will surely join some of the shows. The schedule hasn’t been finalized yet. There will be over 20 individual catwalks, contemporary art shows as well as industrial summit forum. Plus, there will be more than ten local designers attend the show. It is going to be very exciting.  

Fashion
Thursday, 11 March 2010 07:03
Written by Urbanatomy

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In January Lan Jewellery launched its flagship Shanghai store at Hilton Shanghai. Talk show hostess Yang Lan and veteran pop My-Heart-Will-Go-On diva Celine Dion teamed up in 2009 to launch the brand. The opening cocktail party attracted an array of Chinese celebrities, including singer Faye Wong; Wong's husband actor Li Yapeng; Taiwanese model Pace Wu; and many others.

Have a gander at the goods. Tempting, I must say.

 

Fashion
Thursday, 11 March 2010 03:03
Written by Xinlei Wang

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Location: Shaanxi Lu
Interviewee: Anonymous Uygur
Age: 33
Occupation: IT Engineer


Urban Promos: Are there any branded clothes on you today?
A: No, and usually there aren’t.

Urban Promos: Does that mean you don’t care about fashion at all?
A: Yes, you could say that. I think what people usually mean by ‘fashion’ is some kind of popular trend in clothing and behavior during a specific period of time. I agree that fashion functions as a means of self-expression, so it depends to a large extent upon the attitude and behavior of the person concerned. My attitude toward it is not to give a damn about fashion.

Urban Promos: Do you think the way you dress will affect the way people think about you?
A: Well, I don’t care about following trends, but that doesn’t mean that I’m being messy. Just for your information, I do care about keeping things clean and simple. And I apply this attitude to almost every aspect of my life. This is my own style. Isn’t it great to let people know who you really are?

Author’s Comment: This guy is probably just ahead of the game, because when people get older they tend to outgrow pointless anxieties about their clothes and ‘cool-factor’. If he dressed any other way, he’d be open to derision for trying too hard. The world can’t win when fashion magazines and legions of nit-pickers are on the march flinging cleverly worded but ultimately vapid remarks at random targets they meet on their way.

Fashion
Friday, 05 February 2010 02:02
Written by Urbanatomy

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On the threshold of the year of Tiger, American casual footwear brand Skecher is offering a up to 40% discount on all its popular products, including sneakers, trainers and boots. The promotion is valid from February 10 to March 5 in all the city branches. For more information, please visit here or call 020 8916 0280.

Fashion
Monday, 01 February 2010 08:02
Written by Xinlei Wang

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Location: Yuyuan Lu
Interviewee: Enid Chen
Age: 26
Occupation: Graphic Designer

Urban Promos: Where do you most like to buy clothes in Shanghai?
E: SOGO and Mei Long Zhen.

Urban Promos: What are your favorite colors for clothes and accessories?
E: I like all kinds of colors, especially strong ones. It’s fun to play with colors and contrasts.

Urban Promos: How would you define your style?
E: Smart Casual, Fun and Bubbly.